Apple Again Named the World's Most Valuable Brand

Apple has been named the astir invaluable planetary marque for the 4th consecutive year, according to the 2025 variation of Kantar's BrandZ report, with its marque present valued astatine $1.29 trillion — a year-over-year summation of 28%.


The latest Kantar BrandZ Global Top 100 ranking assigns Apple the apical presumption successful a broad investigation of marque performance, marking a continued upward inclination for the company. Kantar's valuation methodology combines fiscal show with marque perception, incorporating insights from implicit 4.5 cardinal user interviews crossed 522 categories successful 54 markets.

According to the report, Apple's dominance reflects sustained user trust, premium positioning, and palmy diversification crossed hardware, software, and services. The company's marque worth present constitutes astir 12% of the full worth of the BrandZ Global Top 100, which stands astatine $10.7 trillion successful 2025.

Kantar besides identifies Apple arsenic typical of 2 of the fastest-growing categories successful the ranking: user exertion and luxury. According to the report, these sectors grew 46% and 45% respectively, outperforming categories specified arsenic finance, automotive, and telecoms. The study cites sustained request for high-end devices similar the iPhone Pro models and the Apple Watch Ultra arsenic indicators of this dual-category positioning.

Apple's pb successful the BrandZ ranking places it up of different large exertion firms including Google (No. 2, $944.1 billion), Microsoft (No. 3, $884.8 billion), Amazon (No. 4, $866.1 billion), and Nvidia (No. 5, $509.4 billion).
This article, "Apple Again Named the World's Most Valuable Brand" archetypal appeared connected MacRumors.com

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