Apple Again Changes EU App Store Rules and Fees to Comply With DMA

Apple is updating its App Store linking rules and fees successful the European Union to comply with the requirements of the Digital Markets Act, Apple said today.


Apps distributed done EU storefronts tin present pass accusation astir non-App Store acquisition options and deals for integer goods disposable done websites, alternate app marketplaces, oregon different apps. Developers tin fto customers entree alternate acquisition options extracurricular the app, wrong an app done a web view, oregon done a autochthonal app experience.

Developers volition beryllium capable to plan and execute connection promotions successful their apps, and tin see accusation astir subscription pricing oregon immoderate different offers disposable wrong oregon extracurricular the app. There tin beryllium actionable links that tin beryllium tapped, clicked, oregon scanned, and determination are nary limitations connected URLs.

Apple says that developers who opt to beforehand offers for integer goods and services volition request to hold to caller concern presumption and wage an archetypal acquisition interest and a store services fee. Apps that besides usage the StoreKit External Purchase Link Entitlement volition besides request to wage a caller Core Technology Commission. In Apple's ain words:
App Store apps that pass and beforehand offers for integer goods oregon services volition beryllium taxable to caller concern presumption for those transactions - an archetypal acquisition fee, store services fee, and for apps connected the StoreKit External Purchase Link Entitlement (EU) Addendum, the Core Technology Commission (CTC). The CTC reflects the worth Apple provides developers done ongoing investments successful the tools, technologies, and services that alteration them to physique and stock innovative apps with users.
Apple says that by January 1, 2026, it plans to determination to a azygous concern exemplary successful the EU for each developers. Apple volition modulation from the Core Technology Fee (CTF) to the caller Core Technology Commission (CTC) for integer goods and services. For now, determination are immoderate instances wherever developers volition wage the CTC, and immoderate wherever the CTF is inactive successful place.

Apps with outer acquisition links volition wage the CTC, but apps that conscionable notation deals extracurricular of the ‌App Store‌ and bash not person actionable links volition proceed to wage the CTF for now.

Both developers opt for the External Purchase Link Entitlement and those that privation to usage the Alternative Terms Addendum tin opt to wage a reduced store services fee.

Apple has divided its store services into 2 tiers. Tier 1 is mandatory for apps that pass offers disposable extracurricular of the ‌App Store‌, and tier 2 is optional. Tier 2 provides tools for developer marketing, app transportation and management, and app insights.

• Store Services Tier 1: This tier provides capabilities needed for app delivery, spot & safety, app management, and engagement; and features a reduced store services fee. This tier is mandatory for apps communicating and promoting offers.


• Store Services Tier 2: This tier is optional, and provides further capabilities for app transportation and management, engagement, curation & personalization, app insights, and developer marketing.

For apps that usage the External Purchase Link Entitlement, the CTC is 5 percent for some tiers, but the store services interest varies. For Tier 1, the store services interest is 5 percent, and for tier 2, it is 13 percent (10 percent for ‌App Store‌ Small Business Program participants and subscriptions aft their archetypal year). There is simply a 2 percent archetypal acquisition interest for some tiers, but it is 0 for Small Business Program participants.

Developers who usage the Alternative Terms Addendum to pass offers disposable extracurricular the ‌App Store‌ but bash not usage the External Purchase Link Entitlement volition wage an acquisition interest of 2 percent, a store services interest of 5 percent, and the 0.50 euro Core Technology Fee connected the tier 1 plan. For tier 2, the interest is 2 percent and 13 percent for modular developers, oregon 0 and 10 percent for those successful the Small Business Program, positive the 0.50 euro CTF.

The Alternative Terms Addendum covers apps that notation deals disposable extracurricular of the ‌App Store‌, portion the StoreKit Link Entitlement with CTC is for apps that see actionable links to beforehand and merchantability integer goods and services without in-app purchases. Eventually, the CTC volition regenerate the CTF for each developers.

App developers volition request to usage the External Purchase Server API to study transactions to Apple for committee and interest calculations and collections. Developers are not capable to connection some ‌App Store‌ in-app purchases and alternate outgo options wrong the aforesaid app connected the aforesaid ‌App Store‌ storefront successful the EU, according to Apple.

Starting with iOS 18.6 and iPadOS 18.6, iPhone and iPad users volition spot a caller interface for installing alternate app marketplaces oregon apps from a developer's website. Later successful 2025, Apple plans to supply an API that volition fto developers initiate the download of alternatively distributed apps they people from wrong their app.

Apple's caller rules are confusing, truthful developers who administer apps successful the EU are encouraged to read Apple's caller DMA compliance information.
This article, "Apple Again Changes EU App Store Rules and Fees to Comply With DMA" archetypal appeared connected MacRumors.com

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