Apple Abruptly Changes Product Marketing Materials Amid Apple Intelligence Controversy

Apple has seemingly changed the selling strategy for the iPhone 16 lineup and different products amid the hold successful releasing cardinal Apple Intelligence features.


The planetary selling run for the ‌iPhone 16‌ and iPhone 16 Pro centered astir the tagline "Hello, ‌Apple Intelligence‌." The institution present seems to person universally changed this to "Built for ‌Apple Intelligence‌," often successful a smaller font. The alteration seems to beryllium a subtle acknowledgment that ‌Apple Intelligence‌ isn't ready, moving accent from ‌Apple Intelligence‌ successful the contiguous to enactment successful the future.



The alteration besides extends to the iPad and Mac, which besides carried the "Hello, ‌Apple Intelligence‌" tagline. They excessively present simply accidental "Built for ‌Apple Intelligence‌." Meanwhile, immoderate radical person noticed a increasing fig of ‌iPhone 16‌ selling materials specified arsenic billboards with no notation to Apple Intelligence astatine all.

Apple has been deed with aggregate class enactment lawsuits implicit its delayed Apple Intelligence features. They allege that Apple violated mendacious advertizing and unfair contention laws by selling features that are inactive not available. Plaintiffs assertion they ne'er would person purchased oregon been consenting to wage arsenic overmuch for an ‌iPhone 16‌ had they known that Apple's selling surrounding the features was mendacious and misleading.

Apple archetypal previewed ‌Apple Intelligence‌ during its WWDC 2024 keynote past June, including personalized Siri, which it said would beryllium rolling retired implicit the people of the pursuing year. That gave Apple until WWDC 2025 this June to rotation retired the ‌Siri‌ features, but past period the institution announced that it needed much clip and anticipated rolling retired the features at immoderate constituent "in the coming year" from then. The debacle has go the taxable of intense criticism.

The features were initially expected to motorboat successful iOS 18.4, but they are present expected to get astatine immoderate constituent during the iOS 19 cycle. Many well-connected Apple reporters and observers judge the features volition not beryllium disposable until 2026. The New York Times still believes that they volition beryllium released successful the fall.
This article, "Apple Abruptly Changes Product Marketing Materials Amid Apple Intelligence Controversy" archetypal appeared connected MacRumors.com

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