App Store Search Results to Show More Ads Next Year, Says Apple

Apple volition adjacent twelvemonth present much ads successful the App Store "to summation opportunity" successful hunt results, the institution has announced.


According to an update to Apple's Ads website, further ads volition look crossed hunt queries, appearing astatine the apical arsenic good arsenic further down successful App Store results, and existing campaigns won't request to bash thing to beryllium eligible.
Search is the mode astir radical find and download apps connected the App Store, with astir 65 percent of downloads happening straight aft a search. To assistance springiness advertisers much opportunities to thrust downloads from hunt results, Apple Ads volition present further ads crossed hunt queries. You don't request to alteration your run successful bid to beryllium eligible for immoderate caller positions. Your advertisement volition tally successful either the existing presumption — astatine the apical of hunt results — oregon further down successful hunt results. If you person a hunt results run running, your advertisement volition beryllium automatically eligible for each disposable positions, but you can't prime oregon bid for a peculiar one.Apple explains that the advertisement format volition stay the aforesaid – a default oregon customized merchandise page, and an optional heavy link. Advertisers and developers won't spot a alteration successful their billing, which volition stay based connected Apple's cost-per-tap model, truthful developers lone wage erstwhile a idiosyncratic taps connected an ad. Apple displays ads based connected a operation of bid magnitude and an app's relevance to the hunt query, with advertisement matching done automatically.

The caller App Store ads volition look connected devices moving iOS 26.2 and aboriginal from the opening of 2026. For further details, cheque retired Apple's Ads website.

(Via 9to5Mac.)
This article, "App Store Search Results to Show More Ads Next Year, Says Apple" archetypal appeared connected MacRumors.com

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