Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends

Most radical cognize that Amazon collects information astir your buying past to service up personalized merchandise recommendations. But what immoderate of america didn't recognize is that you tin cheque precisely what Amazon knows - oregon thinks it knows - astir you successful your settings menu. One user's findings went viral connected Threads aft she discovered that Amazon assumed she "has level buttocks" based connected her purchases, resulting successful a flood of different posts with users sharing the oddly circumstantial accusation Amazon uses to picture them.

In another post, a idiosyncratic recovered that Amazon says they don't "trust radical easily," while idiosyncratic else discovered that Amazon thinks she "finds …

Read the afloat communicative astatine The Verge.