Amazon’s September 2025 hardware event: all the news and announcements

Amazon volition footwear disconnected its 2025 autumn hardware lawsuit today, September 30th, astatine 10AM ET / 7AM PT, and the institution has already teased a fewer caller products we should expect.

Based connected the company’s ain lawsuit invite, it seems similar we tin look guardant to astatine slightest 2 caller Echos, a caller colour Kindle, and immoderate benignant of TV hardware. Amazon mightiness besides stock caller accusation astir Alexa Plus, its AI-powered revamp of Alexa that launched earlier this year. And the institution used to denote each kinds of Alexa-enabled products astatine its autumn events, truthful possibly Amazon volition bring immoderate of that chaotic vigor to this amusement arsenic well.

This volition beryllium the 3rd large merchandise lawsuit for Panos Panay aft helium joined Amazon from Microsoft successful 2023. The Verge volition beryllium covering the amusement unrecorded from New York City, and you tin travel on with each of our sum of the lawsuit close here.

• We’re connected the crushed astatine Amazon’s autumn hardware event.
• Amazon lawsuit unrecorded blog: we’re present for caller Echos, Kindles, and more
• Alexa Plus is smarter — but it’s not yet astute enough
• What to expect from Amazon’s large autumn hardware lawsuit connected Tuesday
• Amazon announces its autumn hardware event