Amazon’s new name for the Fire TV Stick 4K only adds more confusion

Same device, antithetic packaging. | Image: Amazon

Following the debut of Amazon’s $39.99 Fire TV Stick 4K Select, the institution told The Verge that a sanction alteration was coming to the existing “Fire TV Stick 4K” to clarify wherever it sat successful the lineup. Now, Amazon has introduced that caller branding, relaunching the merchandise arsenic the Amazon Fire TV Stick 4K Plus.

Sure, the archetypal sanction was confusing (is 4K amended oregon worse than 4K Select?), but a specified sanction alteration successful a lineup of 4 identical gadgets isn’t enough. It assumes you’re consenting to bash the intelligence gymnastics of recalling wherever different “Plus” products beryllium successful their respective lineups, and what that mightiness mean for this device’s capabilities. It doesn’t lick Amazon’s biggest problem, which is that it inactive sells 3 4K-ready sticks wrong $10 of each other. Without a legible strategy, it astir apt shouldn’t person introduced the 4K Select successful the archetypal place.

The differences betwixt Amazon’s 4K-ready Fire TV Sticks are small. The 4K Select includes fractional the RAM of the 4K Plus and the 4K Max, meaning it’ll astir surely beryllium slower to navigate betwixt menus and leap into apps. I haven’t tested it out, but I don’t deliberation there’s a bully crushed to bargain it currently, oregon ever, particularly during the galore times that the pricier 4K models are discounted passim the year. Right now, you tin bargain the superior 4K Max for $34.99 with a coupon code.

It should spell without saying that determination is perfectly nary crushed for immoderate existent oregon erstwhile Fire TV Stick 4K owners to get this caller one, arsenic packaging aside, thing other has changed.