Amazon’s new Madden doc is a startup story — and a cautionary tale

Christian McCaffrey is connected the screen of Madden NFL 25, looking arsenic existent arsenic ever. | Image: EA

A small, ragtag radical of coders with a large thought builds thing special. It’s a smash hit, bigger than their chaotic expectations. Competitors emerge, and the squad abruptly has to scramble to support up. But with a small hard enactment (and a batch of biz dev), they negociate to reassert and support their dominance. Then, years spell by, the merchandise doesn’t look to get immoderate better, and you commencement to wonderment if possibly a small contention was a bully happening aft all.

You tin archer this communicative up and down Silicon Valley, crossed respective decades and immoderate of the astir iconic products successful tech past — Google Search, Facebook, the iPhone — but fewer deed the marks rather arsenic cleanly arsenic Madden. In a caller four-part documentary connected Prime Video, It’s successful the Game: Madden NFL t...

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