Amazon’s new AI agent is designed to do your shopping

Amazon has launched a caller AI model, Nova Act, which is designed to execute tasks — similar online buying — successful your browser. For present it’s lone disposable to developers successful a “research preview,” but Amazon is besides expanding entree to its different Nova AI models done a web portal, making them easier to find and use.

Nova Act is simply a caller exemplary whose relation sounds akin to OpenAI’s Operator agent. Amazon says Act tin transportation retired web searches, marque purchases, oregon reply questions astir what’s connected the screen, including the enactment to execute tasks connected a schedule. It tin besides admit much elaborate instructions — specified arsenic telling it “don’t judge the security upsell” portion making a purchase. Act is presently lone accessible to developers, but Amazon says it’s already being enactment to usage carrying retired immoderate online tasks successful the upgraded Alexa Plus assistant.

Act is the archetypal merchandise to beryllium released by Amazon’s Artificial General Intelligence (AGI) Labs, which says its “dream” is for agents to “perform wide-ranging, complex, multi-step tasks similar organizing a wedding oregon handling analyzable IT tasks to summation concern productivity.” Amazon and OpenAI are acold from the lone companies chasing AI agents close now, successful the anticipation that radical are consenting to wage for AI assistants susceptible of performing tasks alternatively than simply answering questions oregon generating Ghibli art.

Act joins the different 5 Nova models first announced successful December 2024, which see a trio of “understanding” models, on with representation and video generators. Rather than claiming to connection the astir almighty AI models around, Amazon has alternatively emphasized the velocity and worth of the Nova suite, which it says are “at slightest 75 percent little expensive” than comparable rivals.

Amazon is present adding a mode for developers and different radical successful the US to much straight entree these models: a website that lets them usage the models to reply queries oregon make content. The models were antecedently lone disposable done Amazon Bedrock, an AI exemplary level wrong Amazon Web Services that offers entree to Nova alongside third-party models from DeepSeek, Anthropic, Meta, and more. Rohit Prasad, SVP of Amazon AGI, says the tract is meant to fto developers “quickly trial their ideas with Nova models, and past instrumentality them astatine standard successful Amazon Bedrock.”