Amazon’s Lens Live AI shops for anything you can see

Amazon volition present fto you store for products by pointing your camera astatine them. On Thursday, the company announced Lens Live, a caller diagnostic that uses your camera to scan things successful the situation astir you, portion surfacing matching merchandise listings.

This feature, which is lone rolling retired to the Amazon Shopping app connected iOS for now, lets you cookware your camera astir a country oregon absorption connected a circumstantial product. Amazon says Lens Live volition usage an entity detection exemplary to place the products shown connected your camera successful real-time, and past comparison them against the billions of products connected its marketplace.

Once it finds akin items, Lens Live volition show them successful a swipeable carousel, wherever it volition besides amusement options to adhd products to your cart oregon wishlist. It sounds similar Amazon’s instrumentality connected Google’s Gemini Live, an AI-powered adjunct that likewise lets you scan things successful your situation and inquire questions astir them. The quality is that Amazon’s AI instrumentality puts a large “buy” fastener connected everything you see.

Lens Live besides integrates Amazon’s AI adjunct Rufus to summarize merchandise descriptions and reply questions astir them. The diagnostic builds upon the existing capabilities of Amazon’s ocular hunt features, which fto you search for products by uploading an image, scanning a barcode, oregon snapping a representation successful the Amazon Shopping app. Amazon plans connected bringing Lens Live to much customers successful the “coming weeks.”