Amazon's Alexa+ Now Free for All U.S. Prime Members, Beating Apple's Smarter Siri to Market

Amazon's Alexa+ AI adjunct is rolling retired to all U.S. Amazon Prime subscribers opening today, with the work disposable astatine nary further cost.


Amazon says that Prime subscribers tin entree Alexa+ with the Alexa app, Alexa-enabled devices, oregon the Alexa.com website. Prime members tin entree Alexa+ by saying "Alexa, upgrade to Alexa+," oregon by logging into their Amazon relationship connected the Alexa website.

Alexa+ has been successful testing since February 2025, offering a smarter, much personalized, and much proactive adjunct experience. Amazon says Alexa+ is overmuch much susceptible than the anterior mentation of Alexa acknowledgment to its updated architecture that uses ample connection models from Amazon Nova and Anthropic.

Alexa is capable to bash things similar bid takeout, marque edifice reservations, publication rides, and docket location repairs, positive it tin power astute location products and reply questions similar immoderate different chatbot. It integrates with Amazon services, and tin integrate with hardware similar Ring cameras.

Amazon Prime successful the U.S. is priced astatine $14.99 per period oregon $139 per year, and Alexa+ is considered 1 of the Prime benefits. Customers without Prime tin effort Alexa+ done a limited, escaped chat acquisition connected Alexa.com and successful the Alexa app. Subscribing solely to Alexa+ costs $19.99 per month, which makes nary consciousness for anyone since Prime is cheaper.

Amazon's revamped Alexa+ acquisition is seeing a wide rollout a mates months up of erstwhile Apple is expected to debut a much powerful, personalized mentation of Siri. ‌Siri‌ is going to get an update successful outpouring 2026, apt successful iOS 26.4.

Alexa and ‌Siri‌ were 2 of the archetypal large-scale dependable assistants, truthful it volition beryllium absorbing to spot however Alexa+ compares to the revamped mentation of ‌Siri‌ erstwhile ‌Siri‌ launches.
This article, "Amazon's Alexa+ Now Free for All U.S. Prime Members, Beating Apple's Smarter Siri to Market" archetypal appeared connected MacRumors.com

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