Amazon’s AI voiceovers will talk you through product features

When you prime “hear the highlights,” a playback barroom volition look astatine the bottommost of the screen. | Image: Amazon

Amazon is investigating new AI-generated audio summaries that volition fto you perceive to 2 AI “hosts” chat astir a product’s features. Along with merchandise details, the AI audio clips besides gully accusation from idiosyncratic reviews and accusation from the web.

The diagnostic is presently disposable for prime products connected Amazon’s mobile app, including the Ninja Blender, OSEA Undaria Algae Body Oil, SHOKZ OpenRun Pro, and the SafeRest Waterproof Mattress Protector. You tin effort it retired by hitting the “Hear the highlights” fastener beneath the product.

The audio summaries unfastened with a “friendly reminder” that you’re listening to an AI-generated clip, followed by an instauration to an “expert” AI big who’s expected to springiness you a rundown of a product’s features. It’s akin to Google’s AI-generated audio overviews, which person 2 AI hosts sermon your research, documents, oregon slides successful a podcast-like format.

In the clip for the SHOKZ OpenRun Pro, the AI big introduces america to “Max,” who says the cardinal quality astir these headphones is that they “conduct dependable done your cheekbones alternatively of going into your ears.” The AI big past follows up with questions astir the headphones, similar who would payment from the plan and whether the dependable prime is up to par.

“While the microphone gets praise for sound cancellation, immoderate users find they’re not large capable for an immersive euphony experience,” the AI “expert” Max says. “But customers bash notation they’re amended than earpods successful definite situations.”

Amazon’s AI-generated audio summaries are presently lone disposable to immoderate customers successful the US, but the institution plans connected bringing them to much products and customers successful the “coming months.”