Amazon Ring’s Super Bowl ad sparks backlash amid fears of mass surveillance

The advertisement promotes Ring cameras’ caller capableness to hunt neighborhoods for a mislaid dog. | Screenshot from Ring video

Ring's caller Search Party diagnostic has erstwhile again drawn backlash for the company. A 30-second ad that aired during Sunday's Super Bowl showed Ring cameras "surveilling" neighborhoods to find a mislaid dog. In the existent governmental climate, a prime-time advertisement celebrating vicinity surveillance struck a nerve

People voiced concerns crossed societal media that the AI-powered exertion Ring uses to place dogs could soon beryllium utilized to hunt for humans. Combined with Ring's caller rollout of its new facial designation capability, it feels similar a abbreviated leap for a pet-finding diagnostic to beryllium turned into a instrumentality for authorities surveillance.

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