Amazon is testing 30-minute deliveries

Third time’s the charm?

Amazon is starting to trial ultra-fast deliveries that purpose to driblet household goods astatine your doorstep successful 30 minutes oregon less. The Amazon Now work is launching present successful parts of Seattle and Philadelphia, according to Amazon’s announcement, allowing eligible customers to store for items similar caller milk, eggs, produce, cosmetics, electronics, household essentials, over-the-counter medicines, and more.

In those areas, Amazon Now has go portion of the main Amazon buying app, and allows users to way orders and extremity transportation drivers. Users tin cheque the “30-Minute Delivery” enactment successful the app navigation barroom to spot if they’re eligible for the service. Delivery fees commencement astatine $3.99 per bid for Prime subscribers and $13.99 for non-Prime members, with a $1.99 handbasket interest applied to orders beneath $15.

The work volition run retired of tiny specialized fulfillment facilities adjacent eligible transportation zones, and is designed to assistance Amazon amended vie with companies similar DoorDash and Instacart.

This is Amazon’s latest effort to interruption into the ultra-fast transportation market, having antecedently invested $60 million successful the one-hour Kozmo transportation work successful 2000. A stand-alone “Prime Now” service for two-hour deliveries was besides launched successful 2014, and aboriginal shut down successful 2021. Most recently, Amazon unopen down its dedicated “Amazon Today” same-day transportation work successful October 2024, though same-day deliveries are inactive disposable to Prime subscribers via the Amazon buying app.