Amazon is phasing out Fire Tablets because they weren’t ‘giving customers what they were asking for’

In an interrogation with Bloomberg, Amazon's caput of user electronics, Panos Panay, confirmed the institution would signifier retired the Fire marque successful favour of Alexa Tablets.

The new lineup runs due Android, alternatively of the customized Fire OS, and has afloat entree to the Play Store, which wasn't disposable connected Fire tablets. To marque matters worse, Gmail, Google Calendar, YouTube, Google Drive, and different services were lone disposable via the browser connected Fire tablets; the authoritative Google apps were not disposable successful the Amazon Appstore.

The Fire tablet enactment "wasn't giving customers what they were asking for," Panay told Bloomberg, which appears to beryllium entree to …

Read the afloat communicative astatine The Verge.