Alexa is moving into Amazon.com

Alexa for Shopping is Amazon’s caller AI-powered buying assistant. | Image: Amazon

Amazon is bringing Alexa Plus to Amazon.com, integrating its LLM-powered AI assistant straight into the company's buying experience.

Beginning today, erstwhile you benignant a query into Amazon, you'll beryllium talking to Alexa for Shopping, the company's caller buying assistant, powered by Alexa Plus. So, portion a hunt for "toilet paper" volition inactive instrumentality the expected database of brands, typing "What's a bully skincare regular for men" oregon "When did I past bid AA batteries" volition present trigger an reply from Alexa.

Alexa for Shopping is replacing Amazon's Rufus AI buying assistant and, dissimilar Rufus, it volition beryllium beforehand and halfway successful the Amazon app and connected the …

Read the afloat communicative astatine The Verge.