AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Apple's presumption arsenic the ascendant unit successful the planetary existent wireless stereo (TWS) earbud marketplace is expected to proceed done 2025, according to Counterpoint Research.


The forecast outlines a 3% year-over-year summation successful planetary TWS portion shipments for 2025, signaling a modulation from accelerated maturation to a much mature signifier for the category. While Apple is acceptable to stay the starring marque by gross and marque recognition, the study suggests that measurement maturation volition beryllium led by lower-priced models nether $50 from different brands, driven by emerging markets and replacement demand.

Counterpoint attributes Apple's continued spot to the instauration the AirPods Pro 3, which is expected to spot beardown request among existing users. The caller exemplary is rumored to see enhanced immersive audio and health-related features.

However, owed to the AirPods Pro's comparatively precocious terms constituent compared to competitors successful the market, they're improbable to thrust growth. In fact, Apple is expected suffer marketplace stock precise somewhat this year. "A much noticeable summation successful measurement is expected astir 2027, erstwhile the modular AirPods and a caller ANC-equipped mentation are released," Counterpoint added.

Counterpoint notes that portion Apple remains unmatched successful the premium segment, its portion measurement maturation is progressively threatened by value-oriented brands specified arsenic Xiaomi and JBL, some of which are projected to grounds double-digit year-over-year shipment maturation successful 2025. Xiaomi's occurrence is credited to its low-cost pricing strategy and wide planetary organisation network, portion JBL has gained traction successful markets similar India by offering trusted mid-tier products with assertive pricing and discounts.

Counterpoint believes that the broader TWS marketplace present mirrors the trajectory of the smartphone sector, with replacement cycles lengthening and request progressively tied to ecosystem features and determination terms dynamics.
This article, "AirPods Pro 3 to Help Maintain Apple's Place successful Earbud Market Amid Increasing Low-Cost Competition" archetypal appeared connected MacRumors.com

Discuss this article successful our forums