Adobe to acquire digital marketing platform Semrush for $1.9 billion

Adobe is acquiring the integer selling level Semrush for astir $1.9 billion. In a property merchandise connected Wednesday, Adobe says the woody volition let it and Semrush to springiness marketers penetration into however their brands look crossed the web.

The acquisition builds connected Adobe’s existing suite of selling tools that assistance businesses negociate integer campaigns and analyse web traffic. Adobe has begun incorporating AI into its selling level arsenic well, arsenic it present allows brands to make ads utilizing the technology. It besides announced that it’s building an AI cause designed to brainstorm societal media campaigns past month.

In summation to taking vantage of Semrush’s hunt motor optimization (SEO) capabilities, Adobe plans connected incorporating the company’s tools that assistance brands look wrong AI-generated hunt results oregon responses. 

In 2023, Adobe dropped its $20 cardinal deal to get the collaborative plan level Figma aft facing unit from regulators successful the UK and the European Union. Adobe’s woody to get Semrush is expected to adjacent successful the archetypal fractional of 2026. It’s inactive taxable to the support of regulators, arsenic good arsenic Semrush stockholders.