Adobe is developing ‘IP-safe’ gen AI models for the entertainment industry

As Hollywood continues to embrace generative AI, Adobe is taking steps to marque its Firefly suite of originative tools the go-to for studios' amusement accumulation needs.

Timed to this year's Sundance Film Festival, Adobe has announced that it is moving with a fig of studios, directors, and endowment agencies to make "private, IP-safe" Firefly Foundry gen AI "omni-models." According to the company, Firefly Foundry models are meant to "accelerate creativity without eroding ownership oregon originative intent" portion generating antithetic kinds of assets similar audio-aware videos and 3D / vector graphics that tin beryllium seamlessly integrated into workflo …

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