1 in 2 Surveyed Willing to Pay at Least $10/Month for Apple Intelligence

A small much than fractional of respondents successful a caller survey said they would beryllium consenting to wage astatine slightest $10 per period for unlimited entree to Apple Intelligence.


In an online survey conducted successful February and March, concern steadfast Morgan Stanley asked thousands of consumers successful the U.S. to bespeak the maximum magnitude of wealth per period that they would beryllium consenting to walk for unlimited entree to Apple Intelligence. Approximately 1,400 of the 3,300 respondents were existent iPhone owners, including 450 owners of iPhone 15 Pro and iPhone 16 models that are compatible with Apple Intelligence.

The breakdown was arsenic follows:

• $15 oregon much per month: 22%


• $10 to $14.99 per month: 30%


• $5 to $9.99 per month: 17%


• Less than $5 per month: 11%


• Not consenting to pay: 14%


• Don't know/too aboriginal to tell: 6%

Morgan Stanley analysts shared the survey results contiguous successful an Apple-focused equity probe note, obtained by MacRumors. It said the survey's full illustration represents the wide colonisation successful the U.S. successful presumption of age, gender, and region.

The rollout of Apple Intelligence features has not gone smoothly truthful far. Apple was hit with people enactment lawsuits successful the U.S. and Canada implicit its delayed personalized Siri features, and the institution precocious complied with the National Advertising Division's proposal to remove "available now" wording from the Apple Intelligence web page. Apple besides had to disable notification summaries for quality apps aft immoderate of the summaries generated mendacious information, and it has yet to re-enable the feature.

Even with Apple Intelligence getting disconnected to a rocky start, this survey suggests that galore customers would inactive beryllium consenting to wage for entree to the features. However, it is unclear if Apple volition ever complaint for immoderate of the features.
This article, "1 successful 2 Surveyed Willing to Pay astatine Least $10/Month for Apple Intelligence" archetypal appeared connected MacRumors.com

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